Startups Funded By Alia Bhatt, Know About the Funded Startups

Startups Funded By Alia Bhatt

Alia Bhatt, a renowned name in the Bollywood industry, is not only celebrated for her acting skills but also for her strategic investments in various startups. Her foray into the entrepreneurial world has not only contributed to the growth of these startups but also marked her as a significant figure in the business sector. This article sheds light on the startups that have benefited from her financial backing and her role as an entrepreneur.

1. Ed A Mamma: A Sustainable Fashion Journey

Alia Bhatt’s venture into sustainable fashion led to the creation of Ed A Mamma, a children’s apparel brand, in October 2020. The brand, focusing on children aged 2 to 14 years, is dedicated to producing environmentally friendly garments using natural fibers and plastic-free buttons and trims. Ed A Mamma is self-funded by Alia and emphasizes on creating gender-neutral t-shirts from organic cotton. The brand’s commitment to sustainability is further evident in its waste management practices, where leftover clothing and fabric scraps are used to craft hair ties and potli bags. Alia’s strategic decision to target the children’s fashion segment was influenced by the saturated market focused on adults aged 25 to 45. The brand, a pioneer in ethical children’s apparel, has already sold over 70% of its first season’s collection through Firstcry.com.

2. Nykaa: A Unicorn in the Beauty Industry

Nykaa, established in 2012 by Falguni Nayar, is a prominent e-commerce platform in the beauty and cosmetic industry. Alia Bhatt invested an undisclosed amount in Nykaa in 2020, contributing to its status as a Unicorn Company. Nykaa’s growth is attributed to such strategic investments, and it currently operates over 70 stores in India. The platform has a significant online presence, with over 5 million monthly active users and more than 1.5 million orders per month. Nykaa offers a wide range of beauty and grooming products for men and women and is known for its in-house beauty products under the Nykaa beauty brand.

3. StyleCracker: Revolutionizing Personal Styling

StyleCracker, a fashion tech startup founded in 2013 by Dhimaan Shah and Archana Walavalkar, received substantial backing from Alia Bhatt. Known for its technological advancements, StyleCracker developed the StyleCracker Box, a personalized styling solution. Customers receive a fashion box curated by celebrity stylists based on their preferences. The company, headquartered in Mumbai, has shipped over 50,000 customized boxes to more than 35 cities. Alia’s investment in StyleCracker is a testament to her belief in bridging the gap between individuals and fashion experts.

4. Super Bottoms: Championing Sustainable Baby Care

Super Bottoms, a sustainable brand specializing in baby and maternal care, welcomed Alia Bhatt as an investor and brand ambassador. Although the investment amount remains undisclosed, this strategic partnership significantly impacts the brand’s market presence. Founded in 2016 by Pallavi Utagi, SuperBottoms focuses on reusable cloth diapers and baby products. The brand, run by a team predominantly comprising mothers, has been trusted by over 20 lakh parents.

5. PHOOL: Innovating in the Circular Economy

PHOOL.co, backed by the Indian Institute of Technology Kanpur (IIT Kanpur), is a Direct-to-Consumer (D2C) wellness enterprise founded in 2017 by Ankit Agarwal. The company specializes in transforming floral waste into charcoal-free luxury incense and various wellness offerings. Alia Bhatt’s investment in PHOOL.co is a nod to her commitment to environmental causes. The company has also pioneered ‘Fleather,’ using innovative flower cycling technology. PHOOL.co has experienced rapid expansion and consistent growth, with Alia’s investment further bolstering its mission to drive systemic change through innovation.

List of Startups Funded By Alia Bhatt

Startup	Founded	Industry	Alia Bhatt’s Role
Ed A Mamma	2020	Sustainable Children’s Fashion	Investor, Entrepreneur
Nykaa	2012	Beauty and Cosmetics E-Commerce	Investor
StyleCracker	2013	Fashion Tech	Investor
Super Bottoms	2016	Baby and Maternal Care	Investor, Brand Ambassador
PHOOL	2017	Wellness and Sustainability	Investor

Alia Bhatt’s journey as an investor and entrepreneur is a testament to her strategic acumen and commitment to sustainable and innovative business models. Her investments in these startups not only signify financial support but also bring her unique perspective and influence, enhancing the brands’ visibility and impact. Through her ventures, Alia has played a pivotal role in nurturing industries like sustainable fashion, beauty, and wellness, contributing positively to both the market and the environment.

Her choices reflect a keen understanding of market gaps and an eagerness to support businesses that align with her values, particularly in sustainability and technology. Alia Bhatt’s investment portfolio is not just about financial gains but about making a meaningful impact, setting an inspiring example for celebrities venturing into the world of business and entrepreneurship.